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Most of the themes are coded using tableless CSS. One of the great benefits of coding using this method is that the code order can be arranged in the way we want.
This is particularly important when it comes to search engine optimization. Similar to the early words in the title tag, the content that is placed higher in the source code weight more in search engines than the content placed in the lower part. It is up to the designers to position different section into the theme code.
How to test?
Step 1
Visit the url of the single post.
Step 2
View the source code of the post.
Step 3
Check the position of the source code for the post content base on the conditions stated below.
Step 4
Repeat step 1-3 for the single page.
Criteria of passing the test
The source code for the post content should be placed right under <body> or under the source code of the header section.
By default, the title for your blog posts as seen in SERPs is “Blog title » Post Title”.
The code for the post/page title looks something like the following:
Blog Title » %%title%%
Since the post title contains important keywords, to get a better ranking, the post title should be placed before the blog title for two reasons:
1) Search engines put more weight on the early words.
2) People scanning SERPs see the early words first. If your keywords are at the start of your listing, your page is more likely to get clicked on.
How to test?
Step 1
Visit the url of the single post.
Step 2
View the source code of the single post.
Step 3
Check the position of the post title in the <title> tag base on the condition stated below.
Step 4
Repeat step 1-3 for the single page.
Criteria of passing the test
The title for the post/page should be placed at the start of the title tag.
Eg.
<title>Blog title :: Post title</title>
Result: Fail
<title>Post title :: Blog title</title>
Result: Pass
<title>Post title</title>
Result: Pass
Proper use of the heading tag is crucial in the search engine positioning. In this test, we see if the single post/page is using the heading tag in the most optimized way.
How to test?
Step 1
Visit the url of the single post.
Step 2
View the source code of the post.
Step 3
Check the heading tags base on the 2 conditions stated below.
Step 4
Repeat step 1-3 for the single page.
Criteria of passing the test
Condition 1
Only one <h1> tag is used
The reason why only one <h1> tag is used is because having more than one <h1> tag will greatly dilute the weight of the keywords you want to target.
Condition 2
The <h1> tag should be used in the post/page title
The post/page title contains the most important keywords that you want to target for the single post/page so using the <h1> tag in the title will greatly boost the weight of the keywords as seen by search engines.
Since it is a single post/page, the keywords in the <h1> tag will always be static.
Home page is usually where your most important keywords are located. To optimize your keywords, some of the theme coding should be in place.
One of the important factors for search engine ranking is the heading tag. In this test, we see if the home page is using proper heading tag.
How to test?
Step 1
Visit the url of the blog’s home page.
Step 2
View the source code of the home page.
Step 3
Check the heading tags base on the 3 conditions stated below.
Criteria of passing the test
Condition 1
Only one <h1> tag is used
The reason why only one <h1> tag is used is because having more than one <h1> tag will greatly dilute the weight of the keywords you want to target.
Condition 2
One of the text string should be using a <h1> tag and the <h1> tag should not be the post title.
The <h1> tag contains the most important keywords that you want to rank on the search engines for the home page. There are several location where you can add the <h1> tag such as the blog title, blog description or the title of a static featured content.
It is not advisable to add the <h1> tag to the dynamic title such as the post title because the keywords in the <h1> tag is the most important keywords that you want to target after going through careful keyword research so you want to keep it static.
Condition 3
The post titles should be using <h2> or <h3> tag.
Home page is the page most frequently spidered by the search engines. This is also where your newest post will get indexed. Normally, your post title contains important keywords and you want the search engines give higher weight to the keywords.
